What User Information Do You Obtain?
Visitors to the Yardstick Website. If you are a visitor to the Yardstick website or a Yardstick client (“Client”) who registers or signs into the website (including for purposes of obtaining a free trial), we may obtain the following types of information from you or concerning your computer or device (“Client Information”), which may include information that can itself be used to identify and/or contact you (“Personally Identifiable Information”):
- - Name
- - Email address
- - Phone number
- - Website name and URL
- - Credit card number
- - Billing address
- - Visitor site preferences
Input Logic Inc. may also receive certain information that may be provided by your browser or mobile device, including:
- - Browser information
- - Operating system information
- - Mobile device information (e.g., device identifier, mobile operating system, etc.)
- - IP address
- - Pages accessed
- - Time of visit
- - Time of last visit
- - Referring site, application, or service, including the relevant search queries that led you to Metrics Enterprises website
Visitors to Yardstick Clients’ Websites. Our Clients may use customized and proprietary Yardstick code, software and/or services (“Service(s)”) to obtain information regarding the activities that users engage in while visiting their web pages (“Client User Data”). When a user visits a website that uses Yardstick Service, Yardstick code contained on the website contacts Yardstick servers and enables Yardstick to collect Client User Data. Some Clients may also use their own code to obtain Client User Data and then send such information to Yardstick servers. Client User Data may include Personally Identifiable Information, including, but not limited to, the types of information listed for Yardstick Client Information above.
Client User Data is stored on Yardstick web servers and databases (including those hosted on third party servers on behalf of Yardstick) for use in performing analysis and producing reports for the applicable Yardstick Client. In addition, Yardstick itself uses the Yardstick Service in order to obtain insights into visitors’ activities on its own websites, which include, as of the Effective Date, https://www.yardstick.dev
Yardstick collection and analysis of Client User Data helps our Clients to evaluate and understand how their users are interacting with their websites, and potentially, to modify their websites in order to make them more valuable or useful for their users. Yardstick Clients determine the types of Client User Data that are sent to Yardstick servers for analysis. This data may include or be linked to Personally Identifiable Information depending on how the Client uses Yardstick Services on its website(s). Yardstick Clients are contractually prohibited from sending personally sensitive Client User Data (e.g. personal health information, political opinions, religious or philosophical beliefs) to Yardstick does not knowingly receive such data.
In addition, Yardstick may collect certain information about a Client’s visitor’s computer that may be provided by the visitor’s browser. This includes browser information, operating system information, mobile device information, IP address, time of visit, and the referring site, application, or service. Such information may be collected and shared with the Yardstick Client even though not specifically requested by the Client.